New Season Instore and Online Now!

About Us

Hi my name is Amelia.

I am a local here in New Plymouth and Mum to two lovely crazy boys and a wife to an amazing man Dom who is also my shop neighbor.

After being pregnant and having both my sons and not finding anything to wear locally, I wanted to open a clothing shop for women who are going through the same journey to come and try on some beautiful items of clothing that can make them look and feel great in this time.

I found this a difficult time in my life being a younger mother to find clothes that didn't make me feel worse then I already thought I looked.

I believe the lines I am stocking are all amazing brands who are making clothes that can be worn through pregnancy, into feeding and postpartum and even afterwards. 

Everything I stock I hand pick with longevity of wear in mind as I understand when you are having a baby, clothing for yourself is the last cost you need. 99% of the clothes in my shop can be worn while pregnant into postpartum and feeding and beyond! You don't even have to be expecting or feeding to wear these lovely designs!

As the sole operator/admin/marketing person I am always on the lookout for new brands and ideas for my shop, so if you have any suggestions do not be afraid to get in touch for a chat.

Thanks for your support.

Amelia xx